Information Technology > General
Channel Marketing Manager Job Ref. No.: ICT-GN-PB-033-09 Date: 2010-08-13
Company: Our client is a global leader in providing security, storage and systems management solutions
Exp.: 10 year(s)
Salary: Negotiable
Job Description
  • Develop and execute strategic / tactical plans for marketing for the country
  • Plan and coordinate marketing programs with local sales management and external agencies
  • Define measurements of success and communicate with local teams on programs to analyze marketing effectiveness
  • End to end Marketing Campaign Management
  • Write Marketing plans and briefs
  • Manage Direct Marketing campaigns
  • Creating segmented and prioritized market map for promotions
  • Adapting and remaining current in the changing marketplace to effectively communicate with customers and prospects
  • Developing events and promotions calendar
  • Ensure expenditure remains within budgetary guidelines 
Job Requirements
  • Effective interpersonal skills & excellent communication skills, high language proficiency, English and Chinese
  • Demonstrated leadership and team building abilities
  • Self-confidence, flexibility and a sense of humor
  • Campaign Coordination
  • Teaching and development of subordinates
  • He/She must function well in a fast-paced, fast growing environment and be comfortable with organizational ambiguity/uncertainty as well as the need to build a structure and organization instead of "joining" an existing one.
  • Must be highly organized and disciplined and be comfortable working up to 80% of the time in the field.
  • Basic PC knowledge and Microsoft Office applications knowledge required
  • At least 10 years direct experience participating in the development and implementation of field marketing, events and retail promotions programs.
  • Ability to collaborate with both the marketing team to develop market-specific materials and with the District Sales Managers in the geographic location.
    Candidate should have solid field marketing experience and have experience in measuring field marketing executions against a marketing plan. 
  • Keen market intelligence and familiarity with local market geography, culture, retail environment, etc. including a strong network of potential marketing partners (vendors, contract workers, community organizations/associations, and media partners); possess strong "street" instincts and a keen ability to customize a marketing plan for a specific market.
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